Osteopaths' attitudes to approaches in business practice.
Item
- Title
- Osteopaths' attitudes to approaches in business practice.
- Author(s)
- Bereza, O
- Abstract
- Background To date no studies have compared approaches to business practice against success in osteopathic practice management. Osteopathy is part of the wider private healthcare market, where it has been shown that factors such as gender, website content, and private health insurance can influence income. Objective To establish _what factors influence success of an osteopathic practice', and to document the attitudes of osteopaths to different business approaches. Design A questionnaire comprised of 24 questions, designed to be completed in less than 20 minutes. Types of questions included multiple choice, tick box, open questions, and Liken scale. Open questions followed Liken scale questions to allow participants to comment. The questionnaire was distributed to 1995 practicing osteopaths by email invitation. Methods Descriptive and inferential statistics were run. Ratio data was assessed for conformity to a normal distribution and non-parametric tests were run. Wilcoxon-Mann-Whitney and Kruskal Wallis tests were used for categorical and skewed data. Groups were compared by weekly practice income. The level of significance of probability was set at 5% for all tests. Results It does appear that certain factors correlate to success in osteopathic practice. These include gender, years since graduation, location setting, years managing the practice, and successful experience of adverts in local newspaper, workplace visits/presentations, public speaking, website, Google ads, Groupon and private health insurance. It also appears that certain challenges experienced by osteopaths correlate to success. These include increasing administrative burden/regulations, attracting new patients, and inconsistent income. Discussion Although certain approaches were shown to have significant differences in income when comparing groups, there were many underlying factors which also needed to be taken into consideration when making the final analysis. Conclusion It was clear from the responses to the open questions, that many osteopaths felt that business influences, in particular marketing, should be secondary to good practice, and that factors such as professionalism, communication skills, and getting people boner quickly is the best way to be more successful.
- presented at
- European School of Osteopathy
- Date Accepted
- 2015
- Date Submitted
- 2.12.2016 16:54:59
- Type
- osteo_thesis
- Language
- English
- Submitted by:
- 62
- Pub-Identifier
- 15882
- Inst-Identifier
- 1229
- Keywords
- Attitudes, Business, Marketing, Osteopathic Physicians, United Kingdom
- Recommended
- 0
- Item sets
- Thesis
Bereza, O, “Osteopaths' attitudes to approaches in business practice.”, Osteopathic Research Web, accessed May 4, 2025, https://www.osteopathicresearch.com/s/orw/item/599